Who I work with
Kitchen Table Founder: a person who built their business themselves, using whatever skills and resources they had, wherever they were. Usually at the kitchen table, in the evenings, or on weekends, whenever they could squeeze in the time between a 9-5 job, family life, or whatever else they were responsible for.
Characteristics of a Kitchen Table Founder include: self-taught, scrappy, and resourceful, learning by doing, no formal training, growing faster than their systems, still carrying far too much alone.
My clients are…
Founders who are overwhelmed by their own business
- constantly firefighting
- lots of reactive weeks
- too much in your own head
- behind on systems, processes, and structure
- exhausted from doing everything yourself
- want relief, not hustle
- want things to run smoothly while growing at a manageable rate
Founders with a small team who rely on them for everything
- 2–20 employees
- mostly informal systems
- a lot depends on your memory and you reacting in the moment
- a lack of delegation structures
- no clear SOPs for operating
- business breaks when you are tired or away
Founders who fell into operations by necessity
- doing the jobs you never planned to do
- no formal operations background
- overwhelmed and underprepared
- trying to keep the whole business afloat
- no real support or mentorship
- managing a team while also attempting to manage yourself
- dealing with the emotional chaos of being both the visionary and the operations manager
Founders who want to grow past the kitchen table — not to the moon
- not looking for unicorn outcomes
- want stability, sanity, and sustainability
- want your business to run without you drowning
- need accountability, not cheerleading
- don’t want to be pushed into “scale at all costs” thinking
Neurodivergent-leaning founders (diagnosed or not)
- inconsistent focus
- executive dysfunction
- guilt about not keeping up
- shame about the mess behind the scenes
- hyper-independent; struggle to ask for help
- brilliant in vision, struggling in execution
Founders who resonate with a Clean Capitalism ethos
- care about doing good work
- allergic to hype, want straight answers and real help
- want honesty, clarity, and simple systems
- want a business that supports a good life — for you and everyone involved
- value integrity and transparency
- willing to do the work
- prefer straightforward guidance
If any of the above sounds like you, I look forward to speaking soon! Check out the ways we can work together.